Black Friday

Four things to look out for during Black Friday Sales.

Reading Time: 3 minutes It is the season of amazing and mouthwatering discounts capped under the tag of ‘Black Friday Sales’. These discounts are designed by brand owners(marketplaces, ecommerce, and social commerce alike) to improve sales by drawing more Customers to them – Shoppers on the other hand get to save more and so, look forward to Black Friday deals.  Since there is a surge in sales during the Black Friday period, scammers also use the opportunity to dupe Read more…

Data Analysis

‘It is quite expensive to gather and store quality data in our country.’ – Ayodeji Adedayo Faniyan, Chief Data Analyst, FOW Africa

Reading Time: 2 minutes For the second installment in our series of interviews with experts in different sectors, we had a chat with Ayodeji Adedayo Faniyan, the Chief Data Analyst for FOW Africa. He shared with us his journey into Data Analysis and his view about the evolving state of Fintech. Enjoy the interview below: Who is Deji and makes him tick?  D: Deji is a Data Analyst, with very good experience in Digital Analytics which majorly involves analyzing Read more…

Brand

Five simple steps on how to create a good business brand

Reading Time: 3 minutes Creating a good brand is a task that can never be overestimated because of the values associated with branding. Whether you own an eCommerce store or a startup, it is important for people to be able to align with your business values and this can be done by giving them a good perception of what you do. In order to perfectly create a brand that stands out and speaks for itself, it is best if Read more…

Growth Analysis

‘‘Escrow gives P2P transactions the needed layer of trust and transparency”-Nnamdi Okafor, Growth Analyst, Bundle Africa.

Reading Time: 5 minutes In our bid to understand the applicability of Escrow solutions to different sectors and niches, we recently had a chit chat with Nnamdi Okafor, a Growth Analyst with Bundle Africa which is a Crypto company headquartered in Lagos, Nigeria. This interview explores Nnamdi’s journey into Growth Marketing and his views about Digital Escrow solutions:  Tell us who Nnamdi is and what makes him tick. N: Nnamdi is a 24-year-old Growth Marketer currently with Bundle Africa. Read more…

Branding

Four reasons you should pay attention to Branding

Reading Time: 2 minutes Are you an entrepreneur or a small business owner that isn’t sure about how best to invest in branding? Have you become tired of trying out new ways of attracting customers for your business? Well, it might be possible that the key ingredient you lack is good branding for your business. Ask yourself this, ‘How can I stand out from the multiples of businesses offering the same value as I do?’ The answer is branding. Read more…

#EndSARS

#EndSars: These are the things you can do to help

Reading Time: 2 minutes #EndSARS Movement is trending Worldwide and there have been clamors from all quarters on the need to end the brutality, profiling, harassing and indiscriminate arrest of innocent and law-abiding citizens by agents of the Special Anti-Robbery Squad. With the recent happenings, it would only be wrong if you choose to stay silent- you can’t sit on the fence about #EndSARS and this is why we at Vesicash have put together some of the things you Read more…

Customer Support

5 Lessons we have learned on our Customer Relationship journey

Reading Time: 3 minutes Running a business is never an easy task, no doubt but the major yardstick in determining the success or otherwise of a business is the kind of relationship that exists between a business entity and her customers. We know and understand that customers can promote the visibility of a business and this is why we never take our customers for granted at Vesicash. In the spirit of the Customer Service Team 2020, we would like Read more…

‘I should have gotten listed earlier.’- Tales of a Verified Vendor

Reading Time: 2 minutes Being an Online Vendor in Nigeria can be such a herculean task. You are either praying that the clients who bought products from you would pay at the promised time or somebody is in your DM, making you answer JAMB questions that will ascertain that you are no scammer. It wasn’t always like this- I remember when customers would gladly tell me to send my account details for them to pay for their order with Read more…

Online Shopper

Four reasons you’d keep losing money to fake Online Vendors

Reading Time: 3 minutes Are you tired of buying things online due to the fact that it seems like scammers are always on the ground to rip you off? Have you become an advocate of no online purchasing due to the unpleasant experiences you’ve had? Well, it is normal for anyone to become apprehensive about patronizing online vendors, especially after several unsavory experiences. However, we can not rule out the possibility that there may be certain things that we Read more…

Online Merchants

Four types of Online Merchants you will come across as a Nigerian Shopper

Reading Time: 2 minutes If you purchase things online regularly then you must have a varied experience with Merchants. There are some Merchants that you might have made returning purchases from due to the quality of the experience of your previous transaction- however, there are likely some that you probably wish that you never encountered in the first place. Well, I’ve been there too and this list is borne out of my different experiences with Online Sellers, enjoy! ‘DM Read more…